Make your media work together
By Ian Gracehttp://www.remonline.com/home/?p=10895
All too often, I see Realtors with totally different ads for the same property, in different media – they don’t even look like each other. Either that or they are too ordinary, showing yet another front of a house, with nothing memorable about it for prospects to remember.
In this case, it means that each ad must start from scratch with the prospective audience/buyers, rather than having an accumulative effect to get the best results.
Once you understand how campaign advertising taps into your prospects’ conscious and subconscious minds, to give your properties “top-of-mind awareness”, you will see how obvious and simple it is – and how amazingly powerful.
Advertising experts talk about “reach and frequency” aimed at as many OTS (“opportunities to see”) as possible for the best possible outcome. Realtors mostly just talk about writing their ad, mostly in a rush if an advertising deadline is due, or alternatively in some kind of mad rush, just to get the property on the Internet.
They would rather have a rushed, bad ad there quickly, than devoting the time necessary to put together a powerful advertising campaign. If that was done, then they would harvest the synergistic effect of getting all the media employed, to work with and complement each other, rather than having them working in isolation.
In any advertising campaign, the media planner – in this case the Realtor – selects their media by establishing how many potential prospects the particular media they are using will reach. The more specific the media the better. For example, while the Internet is available to all, in some circumstances there are luxury property Internet sites designed to attract those who have the buying power for those types of property.
Certain magazines are designed to reach only affluent readers or areas and are therefore a good media choice for a high-priced property. Realtors are fortunate because there have always been specific real estate categories in newspapers or magazines, or standalone media, unlike those available to most other products or services.
A media planner will now gauge how many times (the frequency) the prospective buyer can see the same ad, the same message. A good campaign will reach as many of the right kind of prospects as many times as possible to give them the most OTS.
Why is this important? Research over the years shows us that people need to see the same ad, the same message at least three times or more on average, before they will react to it. That’s why a carefully planned campaign will give prospects the opportunity to see the same ad (and react to the same message) as many times as possible – even 10 times or more – to catch those at the top end of the average.
A media mix advertising campaign just means a mix of different media, working with each other to give them as many opportunities as possible to see a memorable positive message that will remain in their minds. When that message is identical across different media, each time the buyer sees it, the brain remembers and immediately ties them together, giving a powerful accumulative effect to the advertising.
For example, you are sitting at home watching television and on comes a TV ad about a four-wheel- drive vehicle. If you can see the driver, you can pretty well guarantee it won’t be an 80-year-old. If the car manufacturer and their advertising agency have determined their prime market is in the 38-year age group, for example, they will go to the model agency and book a 38-year-old model, put them behind the wheel of a vehicle and away they go.
Then the ad will be repeated time and time again – there’s your frequency.
The next day when you are out driving your car, on comes a radio commercial, which is the audio part of the TV commercial you’ve seen the night before. Your brain will do an instant match and immediately recall the TV ad from the night before, showing the 38-year-old model driving and enjoying the vehicle.
The ad will be repeated time and time again – more frequency.
Next, you pick up a newspaper, magazine or perhaps flyer or direct mail. Guess what the main photograph will be? Yes, the main visual from the TV commercial that is already filed in the prospect’s brain. The minute you see the ad, your brain will bring up the TV commercial you have already seen. See how the media work together?
If the ad in the newspaper, instead of showing the visual from the TV special the night before, showed the same vehicle with a front-on shot, displaying the engine, would that have worked? I’m sure your answer will be no. It just doesn’t make sense because there is no match for the brain to recognize.
Some might argue that the ad and photograph is still aimed at selling the same vehicle. However, it may now be talking to a different audience that is more technically minded and interested in specifications. Sadly, this means that all the money invested in the TV commercial and radio commercial has now gone straight down the drain because there is no match, no recall.
Realtors have the greatest opportunity – the biggest media mix campaigns of all.
Most professional campaigns selling us products or services on a day-to-day basis have a mix of around three to four media maximum. How many media do Realtors have at their disposal? Depending on where you are you could have:
* As many as 4 different Internet sites
* Craigslist
* 1 X database e-mail
* 1 X flyer
* 1 X newspaper ad
* 1 X real estate magazine
* 1 X window display
* 1 X photo signboard
* Plus, maybe TV and/or radio
* Social media
* The list goes on…How many is that? 10, 12, 15 or more!
Imagine the power if you can harness all of those media to work with and complement each other, giving a huge amount of OTS with your campaign, with a memorable message that shows a clear picture of what living there, in that property, will do for them. Every time the prospective buyer sees the message again, it will be matched with what is already in their brain. They will become more familiar with it and it immediately gives them top-of-mind awareness of the property you are advertising.
Now you can harness the power of a media mix advertising campaign with every property you list from now on – and win every listing when sellers see you as the advertising expert in their area.
Known internationally as “Mr. Real Estate Advertising”, Australian born Ian Grace is acknowledged as one of the world’s leading authorities on real estate advertising. Since 1994, he has delivered his programs throughout Australia, New Zealand, U.S.A, Canada and the U.K. His articles about real estate advertising have been published around the world.www.iangrace.com
Boost Resale Value by Accessorizing Existing Home Features
Resale value matters, whether your home is on the market now or your plans to sell are several years in the future. Whenever you make improvements to your home, you should keep the resale value of those improvements in mind, real estate experts advise.
Accessorizing existing features can be a more cost-effective alternative to making major improvements when your home is on the market. Whether it’s adding window box planters to the facade, or either manual or automated blinds to a skylight, accessorizing is a great way to increase the value of existing home features.
If you’re willing to spend a little money in order to (hopefully) make more money, here are some ideas for enhancing your home’s existing selling points by adding some great accessories:
Dashing Decks
Great outdoor spaces are attractive to buyers. But if your deck or patio is drab or in need of repair, what should be a selling point can turn into a detriment in the eyes of potential buyers. Sprucing up outdoor spaces is a low-cost way to make the most of this key selling point.
After you’ve given everything a thorough cleaning, look at cosmetic fixes and accessories that will make the space look more appealing. Built-in seating and planters are among the hottest deck trends this summer, and adding a few to your deck will cost a lot less than building a new one. A collapsible awning is another accessory that can make a deck more appealing – and help potential buyers envision themselves enjoying the shaded deck in the heat of summer.
Spectacular Skylights
Today’s no-leak skylights can be a strong selling point for your home. Skylights provide natural light without compromising privacy, can help with ventilation, and help reduce dependency on artificial lighting sources. If you already have a skylight – in the bathroom, kitchen or elsewhere in your home – accessories can help boost its appeal for buyers.
Whether your skylight is fixed or venting, here are some accessories that can enhance its value:
* Blinds – Virtually every type of blind is now available for skylights, including Venetian, blackout and roller blinds. Blinds can allow you to better control the flow of light and heat into your home through the skylight.
* Remote controls – If you have a fixed skylight, replacing it with a manual venting or electric venting model provides a chimney effect making it easy to vent stale air and humidity. You can also use the same remote to control your electric skylight and blinds.
* A home automation interface – Home automation systems control alarm systems, blinds and lighting throughout a house. You can interface your skylight and accessories into a home automation system.
* Moisture sensors – These special sensors detect precipitation and automatically close an electric venting skylight when the weather turns wet.
Fantastic Fireplaces
A fireplace can be an asset – if it inspires potential buyers to envision themselves curled up in front of it with a steaming mug of tea on a wintry night. But if your fireplace is more likely to make buyers think of cleaning and renovation, you’re not getting the full value out of this much-desired home feature.
Start by making sure your fireplace is clean, whether it’s wood-burning or gas-powered. For gas-powered fireplaces, installing a blower that directs heat into the room can greatly enhance the unit’s effectiveness and appeal. Next, consider the cosmetics. For wood-burning units, you might add an attractive (and functional) screen, decorative andirons or a fireback, and shiny new tools. Gas units can get a boost that’s both practical and luxurious by creating a new mantel or improving an existing one, and adding a remote control.
Accessorizing can help you make the most of features your home already has – and ensure both you and your potential buyers fully appreciate all your home’s assets.
Making Your First Home Purchase Dream a Reality
Buying a home is more than numbers, dollars and cents. The pride of owning your own home is an incredible feeling, providing a place for you and your family to come together and build memories.
For many, getting through the process of buying a home can be daunting, if not downright frightening. Talk to anyone considering buying a home for the first time, and many will say the same thing: “There’s so much information – I don’t know where to start or where to turn for answers. It’s overwhelming.”
With all the potential pitfalls out there, it’s key to arm yourself with the right tools to help you navigate the intricacies of the home buying process. Getting the right information and help along the way will make this milestone purchase easier and hassle-free.
Knowledge is power
While partnering with a real estate agent and knowledgeable mortgage lender will go a long way towards home buying success, empowering yourself is also important. You are not alone, but you’re also your own best advocate.
Learn about the neighborhoods where you might want to live, and think about your day-to-day lifestyle when deciding what area – and type of home – is right for you. Take a home buyer education course – they’re often free and will help prepare you for the home buying process.
Real-ing and dealing
Partnering with a real estate agent can help make the process of buying your first home more efficient and hassle-free. A real estate professional will help you assess your needs and wants in a home, and then utilize that information to narrow the field of available homes in your price range to a manageable pool. Well-versed in the local area, a real estate professional can help ensure you’re getting a better price, will negotiate on your behalf, and can protect your rights as a homebuyer. Your agent also may be able to make mortgage lender recommendations.
Find a financial partner, not just mortgage rates
Like buying a home, choosing a mortgage provider is about more than terms and rates – it’s about finding a company that has the knowledge to help you succeed.
“Find a lender who is also your financial partner,” says Mike Copley, executive vice president, retail lending at TD Bank. “Your mortgage advisor should work with you to find the borrowing solution that’s right for you, and make the experience as straightforward and hassle-free as possible. Your lender’s commitment to you shouldn’t end with the closing of your loan.”
Some things to consider when selecting a mortgage lender: Will I be supported from application to closing – and beyond? Are there application fees? How quickly will I have a decision on my application? What type of mortgage should I choose? Does my mortgage provider service their own loans, or can they be sold to another institution later? Does my mortgage provider have a strong customer service focus, so I can ensure my needs are being met? The answers to these questions will help you forge the right partnership with the right mortgage lender.
There’s nothing to fear about buying your first home if you’re an educated consumer who finds the right real estate and mortgage team to help you make your dreams come true. So get out there and find your dream home!
Secrets of a Solid Home Inspection
Selling, buying or just putting a house on the market may raise many questions. Can I get a good price? Are there any problems I should fix prior to listing my house? If I buy this house, will I encounter problems that may make me regret my decision?
The sale price of a house depends on many factors, including the market, location, size of the property, age of the house, condition of the structure, what appliances might be included in the sale and even how nicely the property and building were landscaped and decorated – just to name a few.
Having a qualified professional inspect your house prior to putting it on the market – or for prospective buyers, before closing on a sale – can help guide your decision. But many homeowners and prospective buyers are unsure what’s included in a standard home inspection. A qualified home inspector will review these aspects of a property:
* Roof, attic and visible insulation
* Foundation, basement and structural components
* Walls, ceilings and floors
* Heating and central air conditioning systems
* Windows and doors
* Water fixtures and faucets
* Decks
Nearly two out of three homeowners recently reported they saved a lot of money as a result of having a home inspection during the selling/buying of a house. Sellers use inspections to help determine potential problems that can be repaired or replaced prior to listing – potentially getting them a higher sale price. And buyers use the inspections to determine if they want to invest in the property, or help negotiate for a better price that would include the repair and replacement of potential problems.
Not all home inspectors are certified and licensed. Always check with your local inspector for a complete list of services provided.
It’s important for homeowners to do their homework before hiring an inspector.
The following elements are not included in a standard home inspection:
* Septic system
* Electrical wiring and plumbing that is not readily accessible (for example, behind drywall or plaster)
* Water conditioning or softening system
* Swimming pool
* Backyard fences
* Lawn irrigation system
* Household appliances
* Compliance with local codes
* Appraisal to determine market value
Before hiring a home inspector, inquire about what is covered in the inspection and ask to see a sample report. Although some inspectors provide ancillary services, it may be necessary to consult a specialist for concerns that extend beyond a standard inspection. Often your inspector will help you make this determination.
Hiring a certified home inspector and having questions answered before putting your house up for sale – or before finalizing a purchase price – can not only help save money, but also allow you to go through the process with more peace of mind.
Tips to Bring Prospective Buyers Into Your House
Selling your house may be a challenge in today’s real estate market, but with a bit of elbow grease and some good planning tips, you can entice potential buyers to view your home, and hopefully make a viable offer.
Before you even list your house for sale, take a good look at the property and your home. Consider curb appeal. Freshen up your landscaping, pick up any equipment or toys lying around and update your lights so the home looks as welcoming during the evening as it does during the day.
Take a walk through your house, starting with the garage. If you have a lot of tools and equipment stored there, consider finding a new place to store everything, so potential buyers can really see the garage. Keep your tools handy, but still out of sight.
Next move inside. As you walk through the rooms, look at the walls, flooring, ceilings, lights and furniture. Paint is inexpensive, and a fresh coat can quickly spruce up the look of a room. If the room appears overcrowded, consider storing a piece of furniture to help open up the space.
You may determine some remodeling or repair work is needed prior to listing your home. If you have holes in your drywall, or gutters that are clogged or broken, these are easy improvements that won’t cost you a lot of money, but can help you sell your house faster.
Once you have your home looking good, do a little research to determine what list price you want to put on your home. Review prices for similar homes in your neighborhood and around your community. Pay to have your property assessed, especially if you do a couple of home improvement projects prior to the sale. And determine if you’d prefer to work with a real estate agent or try and sell the property yourself. There are benefits to both options, so research which might fit you better.
Your goal is to get your house sold, as quickly as possible and close to the price you’re asking. The best way to accomplish this is to get as many people looking at your property as you can. So before you decide to list your house, try some of these tips to put your best house forward.
Heat Up Your Kitchen With Spring’s Top Color Trends
The kitchen is the heart of the home: a place to cook and share a meal, to entertain friends, gather as a family and even pay bills or do homework.
“From a decor perspective, the kitchen is the perfect place to get colorful,” says Ginny Bean, publisher of Ginny’s catalog and founder of Ginnys.com. “Vibrant colors are a great way to reflect and reinforce the high energy of your home’s central gathering place.”
Energizing your kitchen doesn’t take a major decor overhaul. Some strategically selected splashes of color in countertop appliances, cookware, dinnerware, candles, placemats and other linens can do the trick.
“Among this spring’s hottest colors, warm hues like tangerine and butterscotch are perfect for kitchens because they’re comforting and actually stimulate appetite,” explains Bean. “A lot of the fun comes in blending old favorites and new shades in fresh, innovative ways.” Color palettes that Bean recommends for spring 2011 include:
Rustic revival: Relaxed and informal, this palette is inspired by nature and features colors pulled from the outdoors. Shades such as basil, eggplant and copper help create a cozy space reminiscent of the past and simpler times. For a new spin on a traditional rustic color scheme, Bean suggests pairing a deep, earthy hue with accents of cool pink.
Bold expression: Exuding optimism, this palette creates a look that is both unconventional and energetic. Unique color mixes, such as intense purple combined with butterscotch and Capri blue, or sunny orange with dark red balanced against a soft neutral like champagne, create a space that’s eclectic, yet warm and welcoming. Bean recommends mixing patterns, textures and styles for a one-of-a-kind look.
Classic elegance: Evoking the look of 17th century Versailles, this color palette will give your kitchen a serene, elegant look. Traditional shades like lavender, turquoise, antique pink and bronze can be combined with touches of richer colors like peacock, charcoal and delicious red for a more contemporary look.
World market: With the explosion of technology, the world has suddenly become a much smaller place. This modern palette reflects the new global outlook with cookware and other accents in colors from other cultures, such as the calm oranges and yellows of India, the bright reds of the Far East, and the Capri blue of the Mediterranean. Bean suggests grounding these bright colors with black, white, silver or brushed stainless.
“In the final analysis, it’s all about doing what you like and surrounding yourself with the colors that make you happy,” says Bean.
Long recognized as a leader in the colorful kitchen revolution, Ginny’s has recently entered into agreements with top kitchenware manufacturers, including Cuisinart, KitchenAid, Rachael Ray and Paula Deen, to offer their products in exclusive designer colors. To request a catalog or place an order, log on to Ginnys.com or call (800) 693-0809. You can also find Ginny’s on Facebook.
Shaping up for selling? Tips for making your home more attractive to potential buyers
First impressions are important and the same holds true when you are showcasing your home for a potential sale. While larger home improvement projects are often necessary to catch the eye of someone in the market for a new home, they require a great deal of time and money. Sometimes simple cleaning and organization is all that is needed for your home to become more appealing to potential buyers.
Home staging expert and TLC host Lisa Lynch says giving the perception of clean home is of utmost importance for people looking to sell or rent their homes.
“Presenting a sparkling clean property gives the impression that it was well maintained,” says Lynch. “This gives potential buyers and renters a feeling of security. Often they will pay a premium for a place that has been well-maintained and has a clean appearance.”
Lynch offers these tips to impress your guests and convince potential buyers that you took outstanding care of your home:
Simplify
Begin by de-cluttering your home. By removing personal items that might distract prospective buyers, you’ll help them focus on how they think the home might look when they move in. You don’t want buyers to focus on possessions that you’ll be taking with you when you move.
Neutralize
When showing your home to others, it’s best to set your personal tastes aside by decorating in a way that will appeal to a broad range of people. Think about replacing strong patterns with solid colors on items like bedding, carpets and drapes. It might also be a good call to store that dramatic piece of art somewhere out of sight. You can show it off again when you move into your new house.
A photogenic home
Many potential buyers will make decisions on which homes they would like to look at by looking at photos posted online. Do whatever you can to make your home sparkle in the images you and your real estate agent select for your listing. Focus on glass and metal surfaces that will add shine to your photos. For other bathroom surfaces, a bath scrubber like Mr. Clean Magic Eraser Bath Scrubber should be used to remove easy-to-spot and unappealing grime and scum from bathtubs and showers. Thoroughly cleaning these surfaces in bathrooms and kitchens can make your home look fresher and newer.
Areas that must sparkle
While it’s important to keep the entire home spotless, there are two rooms in particular that require special attention: the kitchen and the bathroom. In a recent survey, Mr. Clean asked consumers which room they would clean first if moving into a new home. Of the more than 1,000 participants, an impressive 41 percent responded the kitchen and 38 percent said the bathroom. When selling your home, it is always important to make the extra effort in these two rooms; you’ll never know if it will be a make or break a deal.
Scent
Whether they know it or not, people entering your home will notice more than just appearances. Attractive scents can create good feelings. Candles, diffusers, potpourri and cookies all offer inviting and familiar aromas. Use a cleaner with a pleasant scent to keep your home smelling fresh.
Details matter
Eliminate any small imperfections that might cause uneasiness with potential buyers by replacing broken light bulbs, fixing loose doorknobs or getting your closet door moving smoothly on it tracks. Even something as minor as a little mess in the microwave could turn off a prospective renter or buyer, so make sure every place you can think of is squeaky clean.
Since first impressions are so important, having your home properly cleaned and staged will help you make a sale or rental more quickly and net the price you deserve.
A Garden Is A Place For A Mind To Relax
For a person to have a peaceful and relaxed mind he needs some fresh air and a place where he can relax. Garden is one such place where a hardworking man can get a peaceful sleep and take him away from the stress of his life. It is not possible for every individual to keep going to garden every now a then thus many a times they keep a space for garden just adjacent to their house or within the boundaries of their property to get the natural look of the garden.
To get this natural look many inhabitants plant different variety of trees with cool and green grass to make it look just like heaven. Setting up of garden outside your doorstep gives a very pleasant and positive atmosphere to the homeowners. People with extra budget put the money in constructing a wooden walkway all through the garden to make it look more subtle. This is one of the ways in which you can improve the looks of the house. Some people keep it simple by putting flat stones in order to make a walkway from gate to the door. This walkway is then surrounded by small pebbles and stones which are wonderful. Maintaining of all this garden is not that tedious of a job. It just needs proper water and time to time cleaning. This is the most common ways for a person to keep his house improving every now and then.
In order to make it look even more calm and attractive many home improvement agencies suggest their clients to opt for Patio umbrellas. It give a very cool and exquisite umbrellas which can be easily placed in and around your garden with chairs placed inside it and one can enjoy tea, coffee or drinks with their fellow colleagues or any family members. It is one of the most commendable ideas suggested by the remodeling agencies so that it can change the view of your house. The Patio umbrellas are very easy to handle and maintain and thus it doesn’t cost you much also. The maintenance is almost nothing as compared to any other expensive facilities and one can himself clean it time to time. Only during the time of bad weather it is necessary to shut it down in order to avoid any kind of damages to the umbrella.
Many times people grow nutrient products like tomatos, chilly, spinach and etc. now the latest and the most followed trend in gardening is to plant greenhouse plants as most of the individuals have now woke up to greenhouse revolution which can help to make the climate better and pollution free.
In this way a house can be improved by just changing the looks of the garden and making it even more exclusive and beautiful. A decent and peaceful garden changes the look of the house completely. Thus people opt for constructing a garden outside the garden within the frontier.
Furniture Plays a Pivotal Role in House Remodeling
Constant change in the looks of the houses is very much common in today’s world. People often opt for easy and subtle changes through which they can give a new look to their house. These changes are practiced by the people so that they don’t change the surroundings of their houses and also to have a new taste in their life. Once a house is constructed the furniture in the house plays a very vital role and thus one should keep changing it so that it can give a new look to the house. Remodeling the house in such a way reflects the personality of an individual and also his choice in life.
The furniture can be lavish and can be shaped and designed according to the person’s choice. The person can make his individual choice if he wants the furniture to be in wooden or in plastic material. The wooden and the plastic designs keep changing according to the latest and new fashion so the individual can get a new look to his house every time he wants.
The wooden furniture is immovable asset which can be taken with you everywhere you go but the plastic furniture is mobilized and can be carried to varied places you want as it is light and very to move. Even though this plastic furniture is light in weight and easy to carry but at the same time they can withstand good amount of load on them. High grade plastic is used in manufacturing these plastic tables. The frames of these tables are coated with durable and long lasting steels which do not break easily.
Many a times people fail to get quality outdoor tables and chairs which cannot resist severe or bad climatic conditions thus resulting into damage of the furniture and wastage of money. So it is always advised to make use of quality and durable products.
Many other choices that are available are like making kids furniture. Many kids love it and as they keep growing their tastes keep on varying so in order to make the kids happy and comfortable at home many parents opt for this option on designing the furniture according to the wishes for the kids. While selecting the furniture for kids it is very important to know the choice of color your kid wants.
The person can also make use of foldable chairs which can be used for indoor as well as for outdoor occasions. When a person is decorating his house it is very much important that he chooses quality furniture so that he refrains from further consequences he can face. Because it is mostly noticed that people tend to buy low quality furniture due to cost cutting and then further have to deal double the rate.
The use of modern technology has reflected in reconstructing a person’s house thus making it more convenient for him. Thus many people consider furniture to play a very pivotal role in house remodeling.
Small Changes Can Bring a Big Difference
A house is just like a part in any individual’s life. Sometimes this part plays a very important role. For this reasons it is seen that people spend lot of money in remodeling the house and give a new beginning to their life. Many times people change the looks of their house due to some occasions but now a day, people just do it in order to make their life more comfortable and relaxing. The remodeling of a house doesn’t mean completely changing the look, but instead even small changes in the house can bring a lot of difference in the appearance.
While constructing the house and remodeling from different agencies, even small improvements can change the entire scenario of the house. Most of the time homeowners opt for outdoor ground swimming pool in the summer months. They built in this swimming pool in order to get the away from the heat and to enjoy a cool and fresh summer.
Along with pool, other small changes they can bring around in their house like constructing an attractive house for their beloved pet in the backyard so that it can change the look of the house. Constructing a small house for your pet can bring a pleasant view. Many times people go for a fish tank to be built in their house with attractive lights and fishes so that it gives an unusual and varied look to the house.
The remodeling and house renovating companies also suggest on building an outhouse just in the front yard or in the backyard of the house so that it can be used for small family picnics and dates. This way of constructing an outhouse with the combination to the exterior as well as interior design of the house can make the house look even better and splendid.
Lawn services and landscape designing is also most prominently followed by many individuals by contacting particular agencies who are master in it. Changing the landscape design and making it look even more better is one of the most prominent ways renovating the house and making it look more elegant. Different individuals have different choices and different desires in order to make the landscape look unique and different than the neighboring houses. So they appoint different landscape contractors in order to get the work done in a much better way. To ensure a proper landscape design and to maintain it properly many individuals follow the pattern of hiring landscape contractors who can take the complete responsibility of it. Landscape designs along with swimming pools is a very stylish combination and of the latest fashion to make the house look more stunning and dazzling.
One should always try out on such small changes for their house in order to give it a new taste of life and new environment to live in. keeping such variety and improving he things in the houses little by little can bring a lot of spice in the life.
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Kerri Anderson
Homes & Land of Edmonton was launched nearly nine years ago; one of the first in Canada. I was very excited to begin working with Homes & Land of Edmonton as a Sales & Marketing Consultant, and I believe so strongly in our product, that I have since purchased the franchise. I have a strong background in sales, marketing, and publishing, with a reputation for providing superior customer service. I am proud to offer Edmonton and area Real Estate Professionals an excellent forum for promoting their listings.
