The REALTOR® Commitment – Professionals You Can Trust

A REALTOR® is licensed by the Canadian Real Estate Association (CREA) and adheres to a strict Code of Ethics and Standards of Business Practice. They are professionals, trained and tested. A REALTOR® is your guarantee of professional conduct and the best in service.

REALTORS® are there to make the transfer of property as smooth as possible and are in daily contact with buyers potentially interested in your home. Licensed REALTORS® also carry errors and omissions insurance.

MARKET EVALUATIONS
Pricing your home competitively is key to a quick sale. REALTORS® are trained and experienced in providing accurate market evaluations, usually at no cost to the homeowner. Their market analysis and advice will allow the home to be priced according to current housing market conditions.

EXPERTISE
Home buyers choose a REALTOR® to help them pick the right property to suit their needs. They will have community information regarding utilities, zoning, and schools. A REALTOR® will pre-screen potential properties, advise on price, and help navigate the complicated process of preparing an Offer To Purchase. Your REALTOR® can also help you determine your buying power and refer you to qualified lenders.

Home sellers list with a REALTOR® because of their experience in negotiating the best possible price for their properties. But price isn’t necessarily the deciding factor – a REALTOR® will be able to explain the financing, terms, and other conditions you may come across when reviewing potential offers. REALTORS® know how to show your home to its best potential and can provide assistance and advice on preparing the property to enhance its saleability.   Most REALTORS® take advantage of continuing education to enhance their skills and stay up-to-date on the latest marketing techniques to keep them competitive as the market changes. REALTORS® are also educated on the complex laws and regulations that impact the real estate industry.

KNOWLEDGE OF MARKET CONDITIONS
A REALTOR® will have in-depth information about the current market conditions in local areas. Even in the same city, individual neighbourhoods have different housing markets. A REALTOR® will be able to provide information on the number of days homes have been on the market, current homes that are for sale, which homes have recently sold, and the average sale prices for homes in your area.

EXPOSURE
REALTOR® provide a solid marketing plan to get your property sold. Choosing a REALTOR® who creates a full-service proposal including web and print advertising is ideal.

A REALTOR® who is willing to invest marketing dollars on your behalf will give your property the most exposure possible.  Ask your potential REALTOR® where they intend to advertise your home. The Multiple Listing Service (MLS) is a great start, but additional advertising is always a good idea.  Homes & Land Magazine of Edmonton provides a fully integrated marketing service plan to REALTORS®.

Choosing a REALTOR® who advertises in Homes & Land Magazine of Edmonton not only gives your property exposure in print throughout the City and surrounding areas, but the magazine is also available to view online at HomesandLandofEdmonton.com. Many copies of the magazine are directmailed to targeted homebuyers as well.  Listings advertised in Homes & Land of Edmonton are also available to view on a number of affiliated websites. Homes & Land of Edmonton puts your home in front of thousands of potential buyers everyday!

CONTACTS
REALTORS® are experts in connecting buyers with the home of their dreams. They develop a relationship with their clients that allows them to advise on which potential properties may suit their needs. Their contacts with other REALTORS® will ensure that no property is overlooked in the search for a new home.

TIME COMMITMENT
Marketing and showing properties takes up a considerable amount of time. A REALTOR® is available full-time to show your property to potential buyers. They invest their time so you don’t have to.

REALTORS® have skills, knowledge, experience and a network of resources, and will work with you to secure the biggest financial investment you’re ever likely to make. Whether buying or selling, dealing with a REALTOR® will make your real estate experience the best it can be!