Interview with Kerri Anderson, publisher of Homes & Land of Edmonton

Hello this is Steven Bailey with Next Wave Success and today we are interviewing Miss Kerri Anderson of Edmonton Alberta Canada

Kerri is the owner and Publisher of the Homes & Land Magazine in Edmonton.

Kerri, tell me a little about yourself?

I love marketing; I have a strong background in sales, and publishing, with a reputation for providing superior customer service.  I was very excited to begin working with Homes & Land of Edmonton as a Sales & Marketing Consultant, and I believe so strongly in our product, that I have since purchased the franchise.  My plan is to continue with superior service, and to continue to grow the magazine in years to come.

I have heard Homes & Land Edmonton has quite an extensive distribution channel both offline and online, can you tell me a bit about that?

Homes & Land Magazine of Edmonton can be found at nearly 1,500 box/rack locations throughout Edmonton and surrounding areas. In addition to our box/rack locations, we target various areas around Edmonton and surrounding areas in which we deliver our magazine door to door. We will even mail out our magazine to anyone who requests us to do so.   All they have to do is go to our website   and click on the link that says “click here to receive your copy”.  And not only is our magazine available to view online at our website, homesandlandofedmonton.com, we have a number of web affiliates that also pick up listings advertised in our magazine and our website as well.

I understand that Homes & Land Edmonton has been very successful for the past 9 years. Can you tell me what you feel are the key reasons you can attribute that success for both company and your clients.

I’d have to say the key reasons are  because we care about our clients.  We understand the importance of a strong marketing campaign and how important customer service is.  The more we can do for our advertisers, the more they can do for their clients!

You have recently begun a very innovative Social Media Marketing Campaign to benefit your advertisers, what are some of the things you are doing to engage consumers?

Well Steven, using my blog at HomesAndLandEdmonton.com as the base we create consumer oriented content. Our most creative strategy is video marketing. We feature property and neighborhood videos specific to my clients and syndicate them to around 40 different social sites and news sites.

Consumers love video and our massive syndication network creates amazing search results… sometimes very quickly. It’s a real win-win for consumers looking for Edmonton properties and for my clients trying to brand themselves and of course sell their listings as quick as possible.

Kerri I want to thank you for taking the time to share a little bit about yourself and your business. Best of luck to you and your clients in 2010.

It was my pleasure.

I’m Steven Bailey with Next Wave Success. Here’s to Your Success!